《HisLife他生活》杂志2010年刊例
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媒体描述 (Media Details)
《HisLife他生活》是一本给成熟男人阅读的时尚杂志，面向城市生活的主流男性读者群。
他们是创造中国时尚感、趣味丰富、有国际审美眼光的消费群体。
参与中国时尚变化，改变中国时尚潮流，是我们在2010年代的生存法则。
HisLife Magazine speaks to the sophisticated men, stirring their desires and catering to their needs. They are refined consumers, rich in taste and innovators of tomorrow’s trends. Providing the definitive coverage of men’s style and culture and shaping the future of China’s fashion is our way of life in the 2010s.
独立 (Unique)
特立独行，见解不凡，我们融合国际时尚潮流，引领中国时尚趋势。
Original, unconventional, integrating the trends of tomorrow and leading the way for China’s fashion and culture.
独家 (Exclusive)
我们以独家的国际名人与生活方式报道、专题报道赢得市场先机。
Always ahead of the game, we provide exclusive contents and never before seen interviews with celebrities and industry leaders.
鲜活 (Stimulating)
选择来自时尚圣地的最新讯息，第一时间呈现在读者眼前。
Carefully selected fashion and social materials rich in content, providing the latest trends that satisfy the curiosity of our readers.
抢眼 (Eye-catching)
我们的视觉影像带给读者新鲜热辣的视觉冲击。
Our photography and images are stimulating and powerful, giving our readers a fresh visual impact.
趣味 (Refined)
我们带给成熟男人更多想像，并让这些想像成为可能。
We anticipate the needs of sophisticated men, stimulate their desires, fulfilling their aspiration.
杂志内容设置 (Contents Development)
时尚潮流类：让人更快地知道在世界潮流的变化中，中国处于什么位置。
Fashion/Trends: Provide our readers with the latest happenings in fashion and trends and an understanding of China’s position in an ever-evolving lifestyle industry.
奢侈品消费类：有创意的、稀缺的、市场化程度高的奢侈品都将纳入我们的视野。
Luxury Goods: Featuring the most innovative, unique, elegant and refined luxury products.
时装类：提出时装精神的概念，为中国男人的时装个性找准底色。
Couture: Highlighting the quintessential style of men’s fashion, defining the essence of men’s lifestyle.
人物类：这个时代最有趣的男人，做得和说得一样好的男人。
People: Interviews and coverage of the most intriguing men of today.
生活方式类：为2010年代所有耀眼的生活方式预热。
Lifestyle: Paving the way for the dazzling and exciting lifestyle of the next decade.
人文专题类：关注社会热点和文化现象。
Humanities/Special Features: Focus on the hottest current issues and social happenings.
杂志内容设置(Contents Development)
专题 (Special Feature)
观察社会时尚潮流，紧扣现实热点，大胆想像未来，传达最具表现力的时代信息。
In depth look at the latest fashion and trends, the hottest current topics, boldly looking into the future to convey the most representative information of our times.
封面人物 (Cover Person)
封面人物着眼于全球一线男明星及创业名人，他们是时代的标准，创新的动力。
封面人物以审美独特的视觉效果，精心设计的访谈吸引读者。
Elegant, refined and sophisticated. These are the qualities of the cover person we present to appeal to the readers.
Cover person is amongst A-List male celebrities and famous entrepreneurs or industry leaders. They are the definition of our times and representations of innovation and drive.
人物版块 (People)
今日中国创造型的人才风起云涌，而这个社会的中坚力量都参与了这个创造过程。人物版块适于建立本土化操作模式，选择那些具有社会价值和非凡创造力的人物，呈现他们的思想、精神、行动、和物质消费型态。
Today’s creative talents in China are surging, at the same time, the nucleus of society are the backbone actively involved in the creative process. The people’s section seeks to establish a localized mode of operation, selecting characters with social values and extraordinary creativity to demonstrate their thoughts, spirit, actions, and consumption behaviors.
设计与艺术版块 (Design and Arts)
设计元素已经在非常多的领域得到广泛应用，而中国在这方面刚刚开始创新式的探索，人们对于应用设计的兴趣已经超越了对纯艺术的关注。
设计与艺术版块将呈现出世界最新的设计趋势和理念，整本杂志具有很高的国际化程度。
Design elements are widely used in various fields today and China is beginning to delve into its own explorations. People’s interest for the implications of designs has gone beyond the concerns for pure art. The design and arts section presents the world’s latest arts & design trends and ideas, offering a globalized point of view both innovative and forward thinking.
时装片 (Fashion Shoot)
时装片的拍摄与世界最新最快的潮流接轨，同时参考外版内容，为当下时装生活提供视觉审美的标尺。
Fashion shoots are in line with the world’s latest and fastest trends, with reference to contents of notable oversea publications in order to provide a visual aesthetic benchmark for contemporary fashion.
物质版块 (Consumer Products)
提供最有价值的物质消费资讯，把物质生活人性化，为广大男性读者群体建立一个有方向感的消费资讯平台。
Provide the most valuable product information, to establish a personalized platform and direction for the sophisticated male readers.